Guides

Eight sections, no MBA filler: model, market, product, marketing, financials and operations, with the numbers you actually have to fill in.

Holding no stock does not mean keeping the sale. A $30 order taken apart line by line, from 67% gross down to 19% net.

The whole model in one place: platform costs, product selection, sourcing, the store build, and the traffic test that proves demand exists.

Worth it, but not the way it gets sold. Four factors decide it for you, and a scorecard answers before you spend anything.

Search interest is down 52% year over year, which thins the crowd rather than closing the door. Five phases, in order, with a test budget.

Six seconds to prove the product, fresh creative every week, and a $20 daily minimum. Five phases, from product fit to scaling or killing.

The flashiest creative is rarely the winner. Days running, growth rank and hook structure tell you which ones are actually paying for themselves.

15 to 30 seconds on Meta, 9 to 21 on TikTok, longer on YouTube. Why funnel stage moves the answer more than the platform does.

That 74-day badge on a competitor’s ad is the most useful number on the card. What it measures, what it proves, and when it lies.

Lift a hook word for word and it can still flop, because the words are not the ad. Length, opening lines and CTAs, taken apart.